Posted by Another book for the vacations, or rather a booklet (it’s thin and there’s a lot of blank space in it), is “A Simple Way to Go” by Mark Joyner. He invented the term simple.ology and built an entire approach to problem solving around it. This is not a scientific book, nor is it aimed at scientists. What’s more, scientists may treat it indulgently, but it takes 2-3 hours to read, which is about as much as the average person browses social media every day. That’s why it’s worth turning off Whatsup, Instagram, Facebook or YouTube for a day and devoting that time to reading.
The book is divided into 4 parts, each with short, 3-5 page chapters. First, we start by being persuaded that we live in… a mental institution, from which it is imperative that we escape and free ourselves from the thought patterns there. In Part II, the author shows us the “invisible walls,” that is, the obstacles that cause us not to achieve what we really want. We are blocked by the accepted model of the world, by language, by beliefs, by misinformation we acquire from the world (mainly the media) or by sticking labels. Seemingly these things are obvious, but nevertheless there is some revealing content here, or at least it is worth realizing that man is not a rational being.
Then the author shows us how we should think in a new way, and finally in the last part – presents the 5 laws of straight lines:
- Straight lines (yes! the best solution is the one that is the simplest!),
- Clear vision,
- Focused attention (and here let universities answer the question whether they provide focus to their employees),
- Focused energy,
- Action and reaction.
A tip for the impatient: you can read just the last chapter on rights in a straightforward way.
About the author:
Mark Joyner is an Internet marketing specialist. He was executive director of Aesop Marketing Corp. Author of many books.